A good strategy sets the stage for a successful campaign and the ultimate return on your investment. Product, price, place, and promotion are the elements that we will sort out together to find the right marketing mix for your business. Audience targeting and segmentation will also be key aspects in this process. Finally, we will help you develop measurable goals to ensure you are staying on target and within your budget.

Not all marketing campaigns are carried out the same. Let us help you determine what the best plan is to achieve your goals. Our integrated marketing approach follows the PESO model – paid, earned, shared, and owned platforms, to ensure we’re meeting the KPIs (key performance indicators) that are most important to you.

We all love our loyal customers! We will work with you to develop a growth strategy and plan that optimizes acquisition, retention, and overall satisfaction for your members – inclusive of member incentives, events, premiums, buy-one-get-one offers, discounts, and more.

Events are the most fun, yet, sometimes, not the most cost-effective. We will help you develop event strategies that support your revenue and growth goals, with measurable targets. We will leverage community and corporate partnerships and lean into cross-promotion to amplify your guest list. Whether you are looking for support to run your next major donor gala, golf tournament, roundtable breakfast, or conference panel conversation – we’ve got you covered!

Gone are the days when branding was just “your logo”. Your brand is the soul of your company – so, let your ethos shine! We will do a comprehensive brand audit, to see what has and has not been working for your business. Then we will revamp your look and messaging, refresh the touch points you are using to reach your audience and revisit the frequency of your digital and direct mail communications. Happy customers are engaged customers; let’s keep them loyal to your brand.

Some marketing methods remain tried and true. Enter a good print publication! We will develop a digital or print magazine that will help tell your story. We will help you determine the audience, frequency, topics, distribution channels, and costs associated with the overall project. Additionally, our team can develop an annual report for your business – a snapshot piece that has become standard practice for many organizations looking to highlight success stories and metrics from the prior year.

You have a marketing budget; now how do you spend it? We will help you develop a comprehensive paid media plan, including traditional (print, tv, radio, billboards) and digital (paid search, programmatic ads, paid social media) platforms. Let our expertise in media planning help you make the most of your budget.

Once we have helped you develop a comprehensive paid media plan, we will take care of negotiating the best deal for you with each media provider. Our team will assist with contracting, plus will develop your ads and place them on time and in alignment with your priorities.